The Business of Influence

Reframing Marketing and PR for the Digital Age

"The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence instead of traditional marketing think it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO's desk." - Katie Delahaye Paine