The bookshelf

Here’s my bookshelf of interesting books for your consideration. Recommended reading for the influence professional. Most, but not all, are referenced in The Business of Influence.

This list doesn’t aspire to be exhaustive of course, and please do let us know if you have any recommendations – texts relating to the topics encompassed by the Influence Scorecard and specifically to other parts of organisational life beyond marketing and PR – customer service, sales, operations, procurement, product development, HR etc.

Marketing, PR, social media

Principles of Marketing

Principles of Marketing
(5th European edition), Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Pearson Education, ISBN: 9780273711568




Managing Public Relations
Managing Public Relations, James Grunig and Todd Hunt, 1984, Wadsworth Publishing, ISBN: 9780030583377





Excellent Public Relations

Excellent public relations and effective organizations: A Study of Communication Management in Three Countries
, Routledge, ISBN: 9780805818185




The Cluetrain Manifesto

The Cluetrain Manifesto
Levine, Locke, Searls & Weinberger





Permission Marketing

Permission Marketing
, Seth Godin, Simon & Schuster, 1999, ISBN: 9780684856360





The New Rules of Marketing and PR
The New Rules of Marketing and PR, David Meerman Scott, Wiley, 2007, ISBN: 9780470113455





Real-Time Marketing & PR

Real-Time Marketing & PR: How to instantly engage your market, connect with customers, and create products that grow your business now
, David Meerman Scott, 2010, Wiley, ISBN: 9780470645956





Putting the Public Back in Public Relations
Putting the Public Back in Public Relations: How social media is reinventing the aging business of PR, Brian Solis and Deirdre Breakenridge, 2009, Upper Saddle River, NJ: Pearson Education, ISBN: 9780137150694




Online Public Relations
Online Public Relations: A practical guide to developing an online strategy in the world of social media, David Phillips and Philip Young, 2009, Kogan Page, ISBN: 9780749449681




The Now Revolution
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social, Jay Baer and Amber Naslund, Wiley, February 2011, ISBN: 9780470923276




Social Circles
Social Circles, Paul Adams, New Riders, ISBN: 9780321719645





The Marketing Century
The Marketing Century: How Marketing Drives Business and Shapes Society, Chartered Institute of Marketing, 2011, Wiley, ISBN: 9780470660157





Authenticity: What Consumers Really Want, James Gilmore and Joseph Pine, Harvard Business School Press, 2007, ISBN: 9781591391456




Kaplan and Norton

Balanced Scorecard
Balanced Scorecard: Translating Strategy into Action, Robert S. Kaplan and David P. Norton, 1996, Harvard Business School Publishing Corporation, ISBN: 9780875846514




Strategy Maps
Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Robert S. Kaplan and David P. Norton, 2004, Harvard Business School Publishing Corporation, ISBN: 9781591391340




The Execution Premium
The Execution Premium: Linking Strategy to Operations for Competitive Advantage, Robert S. Kaplan and David P. Norton, 2008, Harvard Business School Publishing Corporation, ISBN: 9781422121160




Analytics, measurement and metric selection

Measure What Matters
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, Katie Delahaye Paine, Wiley, 2011, ISBN: 9780470920107




Social Media Metrics
Social Media Metrics: how to measure and optimize your marketing measurement, Jim Sterne, 2010, Wiley, ISBN: 9780470583784





Marketing Metrics
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Wharton School Publishing, 2010, ISBN: 9780137058297




Social Media Analytics
Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics, Marshall Sponder, McGraw-Hill, August 2011, ISBN: 9780071768290





The Essential Bennis
The Essential Bennis, Warren Bennis with Patricia Ward Biederman, Wiley, 2009, ISBN: 9780470432396





Chaotics: The Business of Managing and Marketing in the Age of Turbulence, Philip Kotler and John A. Caslione, 2009, American Management Association, ISBN: 9780814415214




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