The Business of Influence

Reframing Marketing and PR for the Digital Age

"The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence instead of traditional marketing think it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO's desk." - Katie Delahaye Paine

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Attenzi 2nd edition, in association with Social Media Today

3 October 2013

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The 2nd edition of Attenzi is now available, published in association with Social Media Today. There’s an additional chapter, and an additional foreword provided by Robin Carey, founder and CEO of Social Media Today.

Attenzi – a social business story

15 May 2013

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Check out my new ebook, with foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni.

Find out more at www.attenzi.com.

The Business of Influence

Tag Archives: attenzi

Attenzi 2nd edition, in association with Social Media Today

Attenzi – a social business story

Influence Scorecard consultancy